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| Until recently crafts were usually sold locally or, at best,
regionally. Now you literally have the whole world at your fingertips! Some of you may
choose a gradual progression from selling to friends, to selling at fairs and shows, to
retail selling, and so on.
Others may decide to jump directly from selling within their circle of friends to the
worldwide Internet market - the costs are low enough that this is surprisingly doable. |
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My first career was as a special education teacher. After 15 years of
teaching I earned an MBA degree followed by CFA (Certified Financial Analyst)
certification. After 15 years in finance I was a vice-president and portfolio manager of a
major insurance company before I was downsized. Tired of the rat race, I opted for early
retirement. Looking for something to do with all my free time, I started crafting and am
now making a nice supplemental income from it.
As a crafter and a businesswoman, I feel I have some valuable insights into the craft
business that I can share with you.
Getting Organized to Sell Your Crafts for Profit
At some point in your progression from crafting for fun to crafting for fun and profit,
you go from handcrafting individual items for yourself and friends to filling quantity
orders for a broader marketplace. That's the time to take a very business-like approach to
your craft business. This needn't be daunting. You don't need an MBA or management
experience - just a bit of common sense. If you're going to do this for profit, you need
to under-stand The Four M's:
- Meet your market;
- Minimize your costs;
- Maximize your selling price; and
- Market the heck out of your product.
Simple, right? But very few people get it. Look at the high failure rate for new
businesses. It takes effort to be successful, but the task is hardly impossible.
Traditional craft retailing methods are what most crafters use to get started. They're the
easiest way, especially if you don't know if anyone will buy what you make.
I believe that there is a market for any well-made craft, whether decorative or useful. In
this era of mass production, when it seems that every store in every mall sells the same
things, hand-made, unique or handy crafts are more appreciated than ever. The problem
facing many crafters is how exactly to go about selling them, or more accurately, finding
paying customers. The fact is that there is an awful lot of competition out there.
My own business got jump-started by my "circle of friends". My friends noticed
and liked my calling cards and began to ask me to design and make cards for them. Starting
with just Broderbund's Create-a-Card program, I was soon earning a nice supplemental
income in just a few hours a week. It probably helped that I was retired and live in an
area dominated by retirees. But I think that everyone has a "circle of friends"
either socially or at work. Of course you don't want to impose on their friendship by
making a hard sell, but rather use or display your crafts in front of your friends to see
if they draw any interest. If they do and if they're priced right, you're on your way to
craft retailing for profit.
If your "circle of friends" market starts extending to friends of friends,
you're probably ready to tap the general marketplace of craft retailing.
Most crafters are aware of the periodic craft shows put on by local groups or even by the
local Parks Departments. These usually cost little or nothing to join and should give you
a fair idea of whether there is any broader interest in your craft. What better way to
jump into craft retailing?
There are also organized craft shows that tour the country, most of which charge an
entrance fee for participants. Check your local papers, especially the free shoppers, for
information about upcoming shows
Another venue for craft retailing is at the localflea markets that spring up in every
community just about every weekend. Again the entrance cost is usually minimal. The only
other thing you need is a little marketing savvy.
With a little cost and some effort, you will be well on your way to knowing whether there
is a market for your craft. Once you know that, you can move on and think about other ways
of selling, such as in galleries, on consignment, on eBay or from your own website.
All these methods and more are discussed in great detail on my website, http://www.theartfulcrafter.com.
Come visit and see what you can do to become successful in the craft business!
ABOUT THE AUTHOR:
By Eileen Bergen
The Artful Crafter
www.theartfulcrafter.com
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| Real-world, common sense strategies
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