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I receive lots of questions about starting a home-based
business.
Many are along the lines of, "How do I get started making money online? What should I
sell that will make the most money? How do I get more traffic... more sales?"Then there's the occasional question about stuffing envelopes from home.
First things first...
~ The Bottomless Money Pit
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Envelope stuffing isn't a work-at-home business. It's a bottomless pit
that sucks in people's hard earned money.
Don't throw your money into the pit. You can't buy a business for $29.95.
In fact, the Federal Trade Commission recently leveled charges against 77 different
work-at-home operations in 17 states. A good portion of those charged were envelope
stuffing operations.
~ Working At Home Is.... Work
Working at home requires an investment. Not so much an investment of money, but an
investment of time.
Certainly, you'll need some money. Money buys the building blocks. But you don't
necessarily need to invest lots in the beginning. In fact, you can start an online
business with very little.
But you absolutely must invest your time.
When you first begin thinking about a home-based business, the initial excitement and
giggles are very intoxicating.
After that wears off it begins to dawn on you...
Man, this home business gig is work!
 Yes, it is work. Learning how to be proficient in any business takes
work. With a little fortitude and stamina though, you begin see how all the dots connect
together. As the dots connect the money flows.
~ Plant Your Flag
Truly, what you discover is that things get easier as your base of knowledge grows. The
dots merge into a larger picture. You can accomplish more in less time and money flows in
as a result.
Personally, I have a tendency to get really focused on a task to the exclusion of
everything else. I pour everything into it until I've mastered it. One dot at a time.
Plant my flag. Move on.
Where do you want to plant your flag first?
There is no other way than to first choose a path that you feel passionate about. Choose
with the heart first and the money is more likely to follow.
~ Getting Started
Once you've got an idea, how do you get started?
For an online home business your best bet is to start small. For as little as $1 per month
you can get a site going with Hostica.com.
That's a bargain.
Once you've got a site, how do you turn blank pages into a viable website? How do you get
orders? How do you build traffic? So many "how-do" questions!
Yanik Silver and Jim Edwards put out a great ebook at 33DayToOnlineProfits.com
that tackles these questions. It's a guide for businesses wanting to get started online.
It takes you through the specific steps of startup on a 33 day timetable.
~ Create Great Copy
Learning how to write great sales copy for your site and promotional materials is a
business must. You need to attract sales with compelling headlines and dazzling offers.
This is important. You're just spinning your wheels and setting yourself up for
disappointment if don't create a site that targets your visitors in specific ways.
Marlon Sander's has a great system available from AmazingFormula.com.
This is a good resource to learn the skills of writing compelling headlines and sales
copy. With his 14 step formula, you can pump out great sales copy just like a pro.
If you want to really turn up the heat try Joe Sugarman's techniques. You can get his
guidebook at PsychologicalTriggers.com.
You'll learn the triggers that cause people to enter a buying mode and increase the
response you want from people.
~ Optimize Your Site For The Search Engines
Now optimize your site so people will find you when they search online and submit your
pages to the major search engines. A good chunk of the traffic I receive each day comes
through search engines. And it doesn't cost me anything.
A good way to start learning how to build a search engine friendly site is with Ken Evoy's
SiteBuildIt system. It
has the knowledge you need to get your site ranked high in the engines.
There you are. A few islands of knowledge you can explore. And you don't have to lick a
single envelope.
Now go plant your flag.
ABOUT THE AUTHOR:
Brett Krkosska provides how-to advice on small business and home-based work issues. His
site, http://www.HomeBizTools.com, helps small
businesses reach their fullest potential. He is also the publisher of Straight Talk, a
fresh and original newsletter that offers a unique perspective on today's business issues.
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